The Journal

Fabric notes, styling guides, and behind-the-scenes on how we make small-batch basics.

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Apparel & Quality

What GSM Actually Means (And Why Heavier Isn’t Always Better)

GSM is the closest thing a T-shirt has to a spec sheet, and it is routinely misread as a quality score. Here is what the number measures, what it cannot tell you, and the weights worth looking for.

Curtis BramleyMay 12, 20266 min read